D2C brand Nat Habit raises ₹142 Cr in Series C funding round
D2C personal care brand Nat Habit has raised ₹142 Cr (around $14.7 Mn) in an all-primary Series C funding round to scale its offline presence.
Funding DeskPublished Updated 1 min read
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According to Inc24, D2C personal care brand Nat Habit has raised ₹142 Cr (around $14.7 Mn) in an all-primary Series C funding round. The company will use the funds to scale its offline expansion.
Why it matters
This funding injection provides Nat Habit with the necessary capital to scale its retail footprint beyond digital channels, reflecting the broader direct-to-consumer trend of expanding into physical stores to capture a wider consumer base in India's competitive personal care market. For investors and competitors, such rounds highlight the persistent appetite for niche brands that can successfully bridge online traction with offline availability, influencing marketing and expansion timelines across the sector.
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Sources
Source: Inc24, Palak Sharma